callaway compact head style
Callaway is addressing mainstream women’s publications such as Allure, Shape and Marie Claire to tout the game’s virtues
and benefits. That’s why Callaway spokeswomen Pressel and Trump hosted the media event for health and lifestyle editors in
New York.
“The editors of these magazines are the gatekeepers for women,” Szynal says.
To the audience of these opinion-shapers, Callaway executives pitched golf as a way for women to stay fit and active, get
ahead at work, meet new people or spend more time with family and significant others. Callaway staged the event specifically
to address non-golf women’s media.
Callaway also has recruited 50 female PGA professionals to serve as brand ambassadors, many of whom will be featured during a
series of grass-roots events the company is hosting nationwide.
On March 24, for example, callaway held an event in Scottsdale, Ariz., at which 150 women tested the company’s latest
equipment and received instruction tips and an opportunity to be custom fit. Callaway executives say they don’t harbor
unrealistic expectations for their efforts.
They know the payoff won’t come immediately. But they’re betting that someday, when Ivanka plays golf with her famous
father, he’ll be the only man in their foursome.
Callaway Golf Company (NYSE: ELY) today announced the January 15th retail availability of the new Callaway(R) Diablo Edge(TM)
Irons and the February 15th retail availability of the new Diablo Forged(TM) Irons. The newest offerings from the Company
that has been No. 1 in irons for 13 consecutive years, the Diablo Edge and Diablo Forged irons target two distinct player
types and are engineered for distance and accuracy.
Designed with a lower, deeper center of gravity, Diablo Edge Irons feature a more accessible sweet spot that is in line with
where most amateurs commonly hit the ball on the clubface. The result is longer, consistent distance and improved accuracy. callaway
The Solid Impact Sole delivers smooth turf interaction and is designed to mitigate the effects of heavy and thin shots. It
also improves the impact location on the face for greater distance.
"In designing the new Diablo Edge Irons, we've taken our proven technologies and combined them with insight on where average
golfers make contact on the clubface, then moved the sweet spot accordingly," said Dr. Alan Hocknell, Senior Vice President
of Research & Development, Callaway Golf. "The result of that effort is greater distance overall and greater distance
consistency."
The Diablo Forged Irons feature a sleek and compact head style with classic lines. With a thin top line, narrow sole, shorter
blade length and minimal offset, they provide premium shot-shaping ability for a wide range of golfers. The Diablo Forged
Irons are configured for greater distance than other forged irons due to a lower, deeper center of gravity that provides a
penetrating trajectory. The forged steel, perimeter-weighted body and precision welded face provide incredibly soft,
responsive feedback.
"We used an exceptional combination of materials to design the Diablo Forged Irons," said Hocknell. "The thin, high-strength
steel face and the soft, forged steel body allowed us to move the center of gravity lower and create a unique combination of callaway
added distance and forged feel."
The Diablo Forged Irons will be available at retail on February 15. The new product introduction retail price is $999 for
steel-shafted sets, and $1199 for graphite-shafted sets.
The Diablo Edge Irons will be available at retail on January 15. The new product introduction retail price is $599 for a
steel-shafted set. The Diablo Edge Irons are also available in combo sets, which feature six irons and two Diablo Edge(TM)
Hybrids. The combo set with two graphite-shafted hybrids and six steel-shafted irons has a new product introduction retail
price of $699. The combo set with two graphite-shafted hybrids and six graphite-shafted irons has a new product introduction callaway
retail price of $799. The addition of hybrids to the set greatly benefits players who struggle with hitting their long irons
and provides them with greater distance through the entire bag.
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